ConvergenceWEB lets you update or eliminate outdated and duplicate information from your database to reduce mailing costs and increase response rates.

Convergence Data Hygiene provides valuable tools to reduce costs and improve the quality of data in your contact lists by updating data formatting, removing duplicates and verifying that all contacts contain valid delivery addresses.

• CASS Certify mailing lists to reduce postage costs by validating against National Zip+4 directory and appending Zip4 and carrier route information
• Update mailing lists to reflect contact address changes utilizing the USPS National Change of Address (NCOA) database
• Validate delivery addresses by analyzing mailing file against its assigned delivery point to determine if it is an existing and deliverable address via Delivery Point Validation
• Remove all duplicate postal and email addresses based on individual, address, family, or business identifiers
• Automatically adjust case so all address data appears mixed case or all upper case
• Easily format salutation and genderize data
• Save data hygiene parameters to easily clean data as part of an integrated marketing campaign

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